Unapologetically Dutch
Dutch people value honesty and directness an at-times-bordering-on-inappropriate-degree.

A beer this Dutch would probably feel the same.
Americans, on the other hand, are known for being fake nice.

So Grolsch rewrote some popular American Greetings cards.
Dutch Greetings
The new brand
personality will
extend onto
Grocial media.
Made with

Jess Riporti / Art Director