Cracker Barrel
Roadside Wellness
These days "wellness" is basically synonymous with elitism. But all wellness really means is doing things that make you feel good.
A pop-up Cracker Barrel disguised as a wellness center.
Teaser OOH will be placed around popular wellness hotspots like yoga studios or juice bars.
When you arrive at the CB Wellness Center, the waiting area looks like any other spa.

But once you head back for your reservation, you're met with a regular ole, fully-operational Cracker Barrel.
OOH + Ad Lobs
Following the stunt, wellness language can be integrated into Cracker Barrel's pre-existing look and feel.
No wellness center is complete without a product line of ordinary stuff in sleek packaging to convince you it's worth spending a lot of money on.
Social Ads